PAID SOCIAL
FOR MEDICAL CLINICS
We build advertising campaigns around industry-specific journeys. Approved medical wording and ad creative. Appointment requests and schedule confirmation.
FROM AUDIENCE
TO QUALIFIED ENQUIRY
We segment the audience by needs and decision stage. For each segment, we connect the offer, creative and next step: a form, message or website page. We assess hypotheses by enquiry quality. Project audience: patients choosing a doctor and medical service.
FOUR FOUNDATIONS
OF AN AD CAMPAIGN
Audience segments
Separate campaigns by service and branch.
Offers and ad creative
Approved medical wording and ad creative.
Path to an enquiry
Appointment requests and schedule confirmation.
Quality assessment
Assessing enquiries within the agreed data scope.
AN AGREED PLAN
EVERYDAY ACTION
Your industry’s use cases
Separate campaigns by service and branch. Approved medical wording and ad creative. We define the first-stage scope before work begins.
Content production
Copy and design; photography and video scope are agreed separately.
Promotion
Advertising hypotheses and platform selection tailored to the project’s goals.
Handover and development
Appointment requests and schedule confirmation. Assessing enquiries within the agreed data scope. We agree on responsibilities and working rules with your team.
AUDIENCE AND CREATIVE
ONE ENQUIRY JOURNEY
Design concept: Paid social for medical clinics. Separate campaigns by service and branch. Approved medical wording and ad creative. The screens illustrate a use case; the final interface is designed for your company.
FROM HYPOTHESIS
TO OPTIMISATION
At every stage, we agree on the outcome and the next step.
Brief and industry objectives
We review the current process, roles and data. Priority use case: Separate campaigns by service and branch.
Outcome: objective and scope of the first stage
Demand and strategy
We analyse searches, competitors and the customer journey, then allocate the budget across hypotheses.
Outcome: campaign structure and media plan
Ads and landing pages
We prepare copy and creative assets, checking that each ad’s promise matches its landing page.
Outcome: ads and page briefs
Analytics and CRM
We check goals, calls and source tracking, and agree how the sales team will record enquiry quality.
Outcome: a verified measurement setup
Launch and checks
We check links, locations, schedules and restrictions, then launch campaigns after approval.
Outcome: live campaigns
Optimisation and reporting
We analyse spend and enquiry quality, then update ads and the plan for the next period.
Outcome: a report and improvement prioritiesCHOOSE THE RIGHT FORMAT
FOR YOUR GOALS
Publication volume, platforms, moderation and advertising work are specified in the estimate. Ad spend, shoots and paid tools are agreed separately.
Premium Start
Setup and management, one campaign combination
from $710per month · team fees- one audience–creative combination
- setup and ongoing management
- report and optimisation plan
Business
Plus funnels, retargeting and several campaign combinations
from $1,300per month · team fees- several campaign combinations
- funnels and retargeting
- enquiry quality analysis
Premium
Team, ad production and analytics
from $2,120per month · team fees- project team
- ad creative production
- extended analytics
ANSWERS TO
YOUR QUESTIONS
How do you separate administrative and medical tasks?
We agree on roles, data and handover rules. Administrative enquiries follow an approved process, while medical questions go to a clinic specialist.
Is ad spend included in the price?
No. The prices shown cover the team’s work. Spend on impressions and clicks, paid tools and additional work are agreed separately in the estimate.
Who owns the advertising accounts?
We work in the client’s accounts or agree in advance how accounts will be created and accessed. When our work together ends, we hand over the materials and reports we have prepared.
Do you guarantee a specific number of leads?
Before launch, we forecast results using demand, competition and budget. Actual performance also depends on your offer, website and enquiry handling. We agree goals and evaluation criteria before work begins.
Can you take over existing campaigns?
Yes. We start by auditing settings, analytics and change history, preserve useful data and prepare a transition plan.
What do you need to get started?
Your website address, priority products, sales locations and access to existing analytics. We use these to prepare a plan, team structure and estimate.
How does reporting work?
We report on completed work, spend and enquiries, including their quality where CRM data is available. We agree meeting frequency and the next task list.
A PROJECT HAS
A FACE AND A CHARACTER.
“I personally contribute to strategy and key decisions. A website should do more than impress — it should clearly and honestly explain why a customer should choose you.”
LET’S CONNECT WITH
YOUR AUDIENCE
Tell us about your product, platforms and goals. We will prepare a scope of work and a promotion plan.