SOCIAL MEDIA & PAID SOCIAL
FOR YOUR BUSINESS
We create meaningful posts, engage your audience and run agreed advertising campaigns. We connect content, enquiries and your team’s work.
CHOOSE
YOUR INDUSTRY
Vehicle and trim-level reviews. Workshop projects and mechanics’ answers.
Social media for B2B companiesBusiness problem and solution breakdowns. Expert content and product demonstrations.
Social media for financial companiesPlain-language product explanations. Content on terms and service stages.
Social media for hospitality and restaurantsMenus, atmosphere and the venue’s team. Event announcements, seasonal offers and banquets.
Social media for online storesProduct collections and use cases. Answers about selection and specifications.
Social media for medical clinicsIntroducing doctors and clinic specialties. Specialist-reviewed content on preparing for appointments.
Social media for real estateProperty, floor-plan and neighbourhood reviews. Content on the selection process and offer terms.
Social media for educationProgrammes, teachers and learning formats. Useful resources and sample learning tasks.
Social media for manufacturersProduction capabilities and equipment. Content on technology and quality control.
Social media for travel businessesDestinations, routes and seasonal ideas. Content on itineraries and trip preparation.
Paid social for automotive businessesVehicle purchases, trade-ins and servicing are separate segments. Individual offers by model and service.
Paid social for B2B companiesSegments by industry and purchasing objective. Creative for complex products and services.
Paid social for hospitality and restaurantsAudiences by location and reason for visiting. Separate campaigns for menus, banquets and events.
Paid social for online storesAudiences by category and stage of the buying journey. Product creative with up-to-date offers.
Paid social for medical clinicsSeparate campaigns by service and location. Approved medical wording and creative.
Paid social for real estateAudiences by property type and enquiry objective. Creative showing floor plans, neighbourhoods and terms.
CONTENT AND CONVERSATION
WITH A CLEAR PURPOSE
Social media helps explain your offer, answer questions and stay in touch with your audience. We start with your product and customers’ needs, then select platforms, content themes and a process for handling enquiries.
FROM STRATEGY
TO CUSTOMER CONVERSATIONS
Audience and strategy
We examine decision journeys, followers’ needs and the role of each platform.
Content and creative
We prepare content themes, copy, visuals and a publishing plan.
Community and enquiries
We agree rules for replies, moderation and handing requests to a member of your team.
Analytics and development
We assess interest in content, visits and enquiry quality.
AN AGREED PLAN
EVERYDAY ACTION
Editorial plan
Content themes, topics, formats and a publishing calendar.
Content production
Copy and design; photography and video scope are agreed separately.
Promotion
Advertising hypotheses and platform selection tailored to the project’s goals.
Report and next cycle
Publication and campaign results, feedback and new tasks.
CONTENT PLANNING
AND REAL CONVERSATIONS
A workspace concept using an automotive example: content planning, messages and a publication feed. This mockup illustrates how work is organised; it is not a case study claiming results.
SIX STAGES
OF SOCIAL MEDIA WORK
At every stage, we agree on the outcome and the next step.
Briefing and audit
We review the product, existing materials, audience and current platforms.
Outcome: goals and a baseline
Strategy
We select topics, tone of voice, platforms and evaluation criteria.
Outcome: a social media strategy
Content plan
We build content themes and a calendar with a clear approval process.
Outcome: a publishing schedule
Preparing content
We write copy, create designs and prepare the agreed visual formats.
Outcome: ready-to-publish content
Publishing and engagement
We publish content, moderate discussions and pass enquiries to your team.
Outcome: an active community
Analytics and development
We review results and feedback, then refine the next plan.
Outcome: a report and new prioritiesCHOOSE THE RIGHT FORMAT
FOR YOUR GOALS
Publication volume, platforms, moderation and advertising work are specified in the estimate. Ad spend, shoots and paid tools are agreed separately.
Social Starter
For a brand that needs a clear strategy and regular content.
from $1,420per month · 3-month minimum- strategy and content themes
- 12–16 pieces of content
- monthly analytics
Social System
For a brand that needs reach, video and community management.
from $2,600per month · 4-month minimum- everything in the first package
- Reels, stories and a design system
- community management and message funnels
Content Growth
For companies that need strong content marketing and room to scale.
from $4,720per month · 6-month minimum- end-to-end content production
- brand ambassadors and special projects
- end-to-end analytics and leads
ANSWERS TO
YOUR QUESTIONS
How does social media management differ from paid social advertising?
Social media management covers content, account management and audience conversations. Paid social delivers ads to agreed audience segments. We can run these services together or separately.
How do you select platforms?
We consider the audience, product format, promotional goals and team resources. We do not automatically repost the same set of content on every platform.
Who approves posts?
Before starting, we identify a client-side approver and agree review deadlines. Your company confirms facts, offer terms and expert statements.
Are photo and video shoots included?
We define photo, video and on-location shooting scope separately. We can use client materials after checking their quality and usage rights.
Is ad spend included in management fees?
No. Impression costs and other platform charges are listed separately from team fees.
How do you evaluate results?
We agree metrics suited to the goal: interest in content, visits, enquiries and their quality. Sales assessment uses company data when available.
Can you take over an existing community?
Yes. We audit content, audience and settings, then agree a plan for changes while preserving useful material.
A PROJECT HAS
A FACE AND A CHARACTER.
“I personally contribute to strategy and key decisions. A website should do more than impress — it should clearly and honestly explain why a customer should choose you.”
LET’S CONNECT WITH
YOUR AUDIENCE
Tell us about your product, platforms and goals. We will prepare a scope of work and a promotion plan.