SOCIAL MEDIA
FOR TRAVEL
We help explain your product and maintain a dialogue with your audience. Topics and formats: Destinations, routes and seasonal ideas. Content on itineraries and trip preparation.
CONTENT AND CONVERSATION
WITH A CLEAR PURPOSE
Social media helps explain your offer, answer questions and stay in touch with your audience. We start with your product and customers’ needs, then select platforms, content themes and a process for handling enquiries. Project audience: travellers choosing a trip and holiday style.
FROM STRATEGY
TO CUSTOMER CONVERSATIONS
Audience and strategy
We study how travellers choosing a trip and holiday style choose an offer. We build topics around their questions.
Content and creative
Destinations, routes and seasonal ideas. Content on itineraries and trip preparation.
Community and conversation
Posts answering travellers’ questions. Passing trip-selection requests to a travel adviser.
Analytics and development
We assess responses to content, visits and enquiries. We agree on the next topics using data and feedback from your team.
AN AGREED PLAN
EVERYDAY ACTION
Your industry’s use cases
Destinations, routes and seasonal ideas. Content on itineraries and trip preparation. We define the first-stage scope before work begins.
Content production
Copy and design; photography and video scope are agreed separately.
Promotion
Advertising hypotheses and platform selection tailored to the project’s goals.
Handover and development
Posts answering travellers’ questions. Passing trip-selection requests to a travel adviser. We agree on responsibilities and working rules with your team.
CONTENT PLANNING
AND REAL CONVERSATIONS
Design concept: Social media for travel businesses. Destinations, routes and seasonal ideas. Content on itineraries and trip preparation. The screens illustrate a use case; the final interface is designed for your company.
SIX STAGES
OF SOCIAL MEDIA WORK
At every stage, we agree on the outcome and the next step.
Brief and industry objectives
We review the current process, roles and data. Priority use case: Destinations, routes and seasonal ideas.
Outcome: objective and scope of the first stage
Strategy
We select topics, tone of voice, platforms and evaluation criteria.
Outcome: a social media strategy
Content plan
We build content themes and a calendar with a clear approval process.
Outcome: a publishing schedule
Preparing content
We write copy, create designs and prepare the agreed visual formats.
Outcome: ready-to-publish content
Publishing and engagement
We publish content, moderate discussions and pass enquiries to your team.
Outcome: an active community
Analytics and development
We review results and feedback, then refine the next plan.
Outcome: a report and new prioritiesCHOOSE THE RIGHT FORMAT
FOR YOUR GOALS
Publication volume, platforms, moderation and advertising work are specified in the estimate. Ad spend, shoots and paid tools are agreed separately.
Premium Start
Strategy, content plan, one platform
from $830per month · team fees- strategy and content plan
- one platform
- posts following an agreed plan
Business
Plus design, short videos, 2–3 platforms and paid social
from $1,540per month · team fees- design and short videos
- two to three platforms
- paid social advertising and reporting
Premium
Team, video production and the widest range of formats
from $2,600per month · team fees- dedicated project team
- video production quoted separately
- extended content format matrix
ANSWERS TO
YOUR QUESTIONS
How do you account for seasonality and changing offers?
We identify the source of tours, dates and availability. Seasonal content and campaigns are planned separately; unconfirmed options are labelled as requests for a tailored selection.
How does social media management differ from paid social advertising?
Social media management covers content, account management and audience conversations. Paid social delivers ads to agreed audience segments. We can run these services together or separately.
How do you select platforms?
We consider the audience, product format, promotional goals and team resources. We do not automatically repost the same set of content on every platform.
Who approves posts?
Before starting, we identify a client-side approver and agree review deadlines. Your company confirms facts, offer terms and expert statements.
Are photo and video shoots included?
We define photo, video and on-location shooting scope separately. We can use client materials after checking their quality and usage rights.
Is ad spend included in management fees?
No. Impression costs and other platform charges are listed separately from team fees.
How do you evaluate results?
We agree metrics suited to the goal: interest in content, visits, enquiries and their quality. Sales assessment uses company data when available.
Can you take over an existing community?
Yes. We audit content, audience and settings, then agree a plan for changes while preserving useful material.
A PROJECT HAS
A FACE AND A CHARACTER.
“I personally contribute to strategy and key decisions. A website should do more than impress — it should clearly and honestly explain why a customer should choose you.”
LET’S CONNECT WITH
YOUR AUDIENCE
Tell us about your product, platforms and goals. We will prepare a scope of work and a promotion plan.