SEO for
online stores
We grow organic traffic and sales by improving your catalogue, categories, filters and product pages.
WHAT IT IS
AND WHY YOUR BUSINESS NEEDS IT
We grow organic traffic and sales by improving your catalogue, categories, filters and product pages.
KEY
FEATURES
Focused on enquiries, beyond rankings
Rankings are an intermediate metric. Your report shows how many enquiries came from search and which pages generated them.
Keywords grounded in real demand
We gather queries from Wordstat, search suggestions, competitors and your CRM, focusing on those with a potential buyer behind them.
Technical fixes in-house
Our own development team means fixes do not wait in an external contractor’s queue. Speed, structured data, duplicates and indexing are our responsibility.
Experience in competitive markets
Construction, healthcare, real estate and legal services. In crowded search results, consistent work matters more than isolated actions.
SCOPE
OF WORK
Technical audit and fixes
Loading speed, Core Web Vitals, indexing, duplicates, redirects, mobile experience and a sound URL structure.
Keyword research and structure
Query research and clustering, keyword-to-page mapping and a plan for new landing pages covering unmet demand.
Page optimization
Headings, metadata, copy, internal links, Schema.org markup and commercial details: prices, delivery and guarantees.
Content matched to demand
Landing-page copy and articles that answer buyers’ questions and guide them towards an enquiry.
Backlink profile
Careful development through relevant websites, industry directories and publications. No link marketplaces or risky schemes.
Analytics and reporting
Rankings in Topvisor, traffic in Yandex Metrica and GA, calls and enquiries. A monthly report with a plan for the next period.
WORK THAT
DELIVERS VALUE
Traffic can outlast the advertising budget
An optimized page can keep attracting visitors after work pauses. Paid impressions stop when advertising stops, while organic visibility can persist and change gradually.
Lead costs can decrease over time
The early months involve setup costs. If reach and enquiries grow while the budget stays stable, lead costs decrease. Over a year, SEO can become more cost-effective than paid channels; results depend on the project.
The whole site works, not just one page
A sound structure attracts traffic across hundreds of queries, from broad commercial terms to niche searches with little competition.
Organic visibility can build trust
Prominent organic results can strengthen trust in a company. Visitors can discover the offer through search results without an advertising label.
OUR
CASE STUDIES
The charts show rankings by date, using data from a rank-tracking system.
EXPERIENCE IN
HIGHLY COMPETITIVE MARKETS
We do not copy one template across industries. We study your audience’s buying cycle, vocabulary and criteria for trust.
- Construction and renovationLong buying cycles and many low-volume queries↗
- Real estateStrong competition, aggregators at the top↗
- Healthcare and clinicsExpertise and licensing requirements↗
- Legal servicesHigh lead costs and challenging search results↗
- Manufacturing and B2BNiche demand and long technical queries↗
- Online storesThousands of product pages and filters; technical foundations↗
- AutomotiveLocal demand and seasonality↗
- Travel & tourismSeasonal peaks and strong competition↗
- EducationInformation searches before purchase↗
- Finance and leasingA regulated sector with high trust requirements↗
THE VALUE OF
TOP-3 YANDEX VISIBILITY
Yandex is an important commercial search channel in Russia. We examine audience needs, regional relevance and how people use the site.
User experience and behavior
We examine whether a page solves the visitor’s task, using engagement and navigation data to identify improvements.
Commercial information
Prices, delivery terms, contact details, reviews and company information help visitors assess commercial offers.
Regional targeting
Accurate regional information in Yandex Business and a clear geographic site structure support local visibility.
THE VALUE OF
TOP-3 GOOGLE VISIBILITY
For Google, we work on technical quality, useful content, credible expertise and a natural backlink profile.
E-E-A-T
Clear authorship, first-hand experience, expertise and sources help people evaluate the content’s reliability. These are not a guarantee of rankings.
Core Web Vitals
Loading performance, visual stability and responsiveness matter for page experience. Core Web Vitals are among Google’s signals, but scores alone do not determine rankings.
Backlink profile
Relevant mentions and naturally earned links can support credibility.
A CLEAR PROCESS
AT EVERY STEP
Audit and forecast
We review your website, market and competitors, identify lost traffic and estimate realistic growth. 1–2 weeks.
Keywords and structure
We research and cluster keywords, map them to relevant pages and identify missing pages. 2–3 weeks.
Technical implementation
We fix indexing errors, improve speed, implement structured data and refine page templates.
Content and optimization
We create and publish copy, metadata, internal links and conversion sections, and launch new landing pages.
Growth and retention
Each month, we expand search coverage, develop relevant links, improve the user journey and report on enquiries.
WHAT DETERMINES
SEO PRICING
Target region
Moscow and Saint Petersburg cost more than smaller regional cities because competition and search results are tougher. Nationwide SEO in Russia is quoted separately.
Search engine
Yandex and Google require different work. Optimizing for one costs less; covering both costs more but broadens reach.
Number of keywords
Targeting 500 keywords takes a different amount of work from 50. The keyword set determines how many pages need to be created and optimized.
Keyword competition
In sectors such as real estate or legal services, strong websites occupy the top positions. Competing with them requires more budget and time.
CLEAR
SERVICE PACKAGES
The final quote depends on scope. After the brief, we provide an itemized estimate.
Start
A small niche or region and one search engine. Suitable for reaching a focused segment of demand.
from $1,060/month up to 150 keywords · Yandex or Google- Technical audit and fixes
- Research for up to 150 keywords
- Optimization of up to 20 pages
- Landing-page copy
- Monthly ranking and traffic report
Growth
A core package for Moscow: comprehensive keyword research and systematic work on site structure.
from $1,770/month up to 500 keywords · Moscow · one search engine- Everything in Start
- Research for up to 500 keywords
- New landing pages matched to demand
- Content plan and articles
- Backlink profile
- Improving commercial information
- Reporting on enquiries, not just rankings
Maximum
Competitive markets and multiple regions when maximum reach and faster progress matter.
from $3,300/month 500+ keywords · Yandex and Google · Moscow and regions- Everything in Growth
- Both search engines
- SEO across multiple regions
- Expanded editorial support
- PR and media relations
- GEO: visibility in AI answers
- Dedicated team and weekly calls
WHICH APPROACH
FITS YOUR GOALS?
| Criterion | SEO | Paid search advertising |
|---|---|---|
| Time to results | Typically 2–4 months, then further growth | Traffic can begin on launch day |
| What happens when work stops | Rankings may persist, but can decline over time | Paid traffic stops when ads are paused |
| Cost per enquiry over time | Can decrease as reach grows | Depends on click costs, competition and conversion |
| Keyword coverage | Hundreds or thousands, including long-tail queries | Limited by the click budget |
| User trust | Organic visibility can support credibility | Ads are labelled; trust depends on relevance and brand |
| What your business retains | An improved website and its structure | Campaign assets, data and lessons learned |
DESIGN WITH
MEASURABLE IMPACT
LUXURY
USA DIAMONDS
A premium showcase for a jewelry brand
Discuss your project ↗
15,000 m²
METALL FORT
A sales platform for a full-cycle manufacturer
View project ↗
24 HOURS
ZASHCHITA
A distinguished digital platform for a law firm
View project ↗
ONLINE
RUSSKIE TURY
A travel ecosystem for finding your next trip
View project ↗STRAIGHT
ANSWERS
When should we expect results?
Initial ranking changes may appear in 4–8 weeks, with meaningful traffic growth around months three to four. New sites usually take longer than established ones. We estimate timing after an audit, before you sign the contract.
Do you guarantee rankings?
No one can guarantee a specific search position: algorithms change and competitors keep working. Our contract specifies the scope of work and targets for traffic and enquiries, rather than guaranteed rankings.
Why can’t you give a final price immediately?
Pricing depends on the region, search engine, number of keywords and competition. Targeting 500 keywords in Moscow is a different workload from 50 in a regional market. We prepare the quote after reviewing the site.
What if the website is technically outdated?
We explain the limitations clearly. Sometimes rebuilding costs less than working around them for years. With our own development team, we can improve the existing site or build a new one.
Should paid search run alongside SEO?
Often, yes, at the start. Ads can generate enquiries while SEO develops. After several months, you may be able to reduce the paid share and keep ads for seasonal peaks and promotions, depending on results.
How do you report progress?
Monthly reporting covers rankings in Topvisor, traffic in Yandex Metrica and Google Analytics, organic enquiries, completed work and next month’s plan. We can also arrange a call to discuss the details.
A PROJECT WITH
A FACE AND A VOICE.
“I personally contribute to strategy and key decisions. A website should do more than impress — it should clearly and honestly explain why a customer should choose you.”
LET’S DISCUSS YOUR SEO
We identify catalogue opportunities, demand and competitors, then plan how to grow orders from search.