PR SERVICES
FOR BUSINESS
We build your company’s presence in business media, including RBC, Forbes and other outlets. We develop the strategy, prepare expert content and coordinate work with editorial teams.
YOUR EXPERTISE.
A CLEAR VOICE IN THE MEDIA.
PR starts with what a company has to say and who can benefit from it. We identify topics, define its position, and prepare experts and content for relevant trade and business media.
A STRUCTURED APPROACH
TO YOUR MEDIA PRESENCE
Strategy and topics
We define audiences, messages, areas of expertise and editorial angles.
Media content
We prepare articles, press releases, project stories and newsroom content.
Expert commentary
We help spokespeople articulate their position and prepare for conversations with journalists.
Monitoring and reputation
We monitor coverage and mentions, analysing context and audience response.
FROM YOUR COMPANY’S POSITION
TO EDITORIAL OUTREACH
Communications foundation
Key messages, verified facts, speaker biographies and company resources.
Editorial plan
Topics, formats and priority media aligned with the business’s objectives and expertise.
Preparing content
Team interviews, writing, editing and content approval.
Performance assessment
Publications, quality of mentions and completion of agreed tasks, rather than promises of reach.
EXPERTISE THAT
IS READY TO SHARE
A digital newsroom design concept: news, company resources and an editorial calendar. It illustrates our approach and is not a published case study.
SIX STAGES
OF REPUTATION BUILDING
At every stage, we agree on the outcome and the next step.
Briefing and audit
We review the company, its expertise, previous coverage and communications objectives.
Outcome: Initial assessment
Audiences and media
We select readerships, editorial teams and suitable ways to build your presence.
Outcome: Communications map
Topics and plan
We develop messages, news angles and a content calendar.
Outcome: Editorial plan
Content preparation
We conduct interviews, gather facts, write copy and obtain approval.
Outcome: Completed content
Editorial relations
We pitch topics, respond to enquiries and coordinate approvals.
Outcome: Media outreach
Monitoring and development
We compile coverage and mentions, analyse the results and update the plan.
Outcome: Report and next topicsCHOOSE THE RIGHT FORMAT
FOR YOUR GOALS
PR projects start at $14,140. We select outlets to suit the brief: RBC, Forbes and other business and trade media. Scope, publication formats and external costs are agreed in the estimate.
PR strategy
To define your position and areas of work.
Custom quoteScope and timing after briefing- Media presence audit
- Messages, topics and media
- Communications plan
PR services
For ongoing work with your company’s expertise.
from $14,140Scope and timing after briefing- Editorial plan
- Content and spokesperson preparation
- Working with RBC, Forbes and trade media
Standalone project
For a product launch or a specific news opportunity.
Custom quoteScope and timing after briefing- Communications concept
- Content and media pitches
- Support and monitoring
ANSWERS TO
YOUR QUESTIONS
How much do PR services cost?
PR projects start at $14,140. The final estimate depends on objectives, outlets, formats and content volume. Paid placements and external costs are agreed separately.
Which media outlets could publish our content?
The media plan may include RBC, Forbes and other business and specialist outlets. We select them by topic and audience, and agree on the format and terms. Publication of a specific piece depends on the outlet’s requirements and editorial decision.
Can you guarantee publication in a specific outlet?
The publication makes its own editorial decision. We are responsible for content quality and editorial outreach. Options and terms for paid placement are discussed separately.
How does PR differ from advertising?
PR focuses on topics, expertise and relationships with editorial teams and audiences. Advertising space is purchased on the outlet’s terms. The two formats can complement each other.
What materials do you need from the company?
Business facts, product descriptions, project examples and access to experts. We can help gather missing information through interviews with your team.
When will the first results appear?
Timing depends on content readiness, the relevance of the topic and the editorial cycle. We agree on the work plan in advance and confirm dates for individual publications with the outlets.
How do you evaluate PR support?
Against agreed tasks: content prepared, publications, the quality of mentions and presence in the right media. We agree on the evaluation method before work begins.
Are placement fees included in PR support?
Paid placements, production and other external costs are itemised separately and agreed before payment. The team’s scope of work is set out in the estimate.
DESIGN THAT
DELIVERS MEASURABLE VALUE
LUXURY
USA DIAMONDS
A premium showcase for a jewelry brand
Discuss your project ↗
15,000 m²
METALL FORT
A sales platform for a full-cycle manufacturer
View project ↗
24 HOURS
ZASHCHITA
A distinguished digital platform for a law firm
View project ↗
ONLINE
RUSSKIE TURY
A travel ecosystem for finding your next trip
View project ↗
A PROJECT HAS
A FACE AND A CHARACTER.
“I personally contribute to strategy and key decisions. A website should do more than impress — it should clearly and honestly explain why a customer should choose you.”
SHALL WE MAKE YOUR COMPANY’S
EXPERTISE VISIBLE?
Tell us about your business, spokespeople and communications objectives. We will propose topics and a plan for working with the media.