PPC ADVERTISING
FOR TRAVEL BUSINESSES
We build campaigns around your business needs: tour enquiries, bookings and seasonal offers. We account for your industry, target locations and enquiry quality.
FROM BUSINESS GOALS
TO AN ACTION PLAN
PPC advertising for travel businesses: we start by understanding demand and your offer. We separate business areas, select keywords and ads, and check landing pages and enquiry tracking.
ADVERTISING TAILORED
TO YOUR INDUSTRY
Destinations and tours
We separate campaigns by destination, holiday type and product.
Seasonal demand
We account for travel dates, holidays and offer validity.
Finding the right trip
We build the journey from initial enquiry to consultation and booking.
Repeat travel
We plan follow-up touchpoints with interested audiences.
WHAT’S INCLUDED
IN OUR WORK
Industry analysis
We examine your business areas and customer searches, then identify priority pages, offers and target locations.
Campaigns and assets
Campaign settings, ads and creative assets within your selected package.
Analytics and monitoring
Measurement checks and regular reviews of performance and enquiry quality.
Ongoing improvement
Hypotheses, website tasks and the next round of improvements.
DATA AND TASKS
CLEARLY PRESENTED
An iSEO.pro reporting concept: campaigns, tasks and enquiries. We agree a reporting format that works for your team.
FROM THE BRIEF
TO ONGOING GROWTH
At every stage, we agree on the outcome and the next step.
Brief and industry goals
We discuss tour enquiries, bookings and seasonal offers, business constraints and the sales team’s capacity.
Outcome: goals and quality criteria
Demand and strategy
We analyse searches, competitors and the customer journey, then allocate the budget across hypotheses.
Outcome: campaign structure and media plan
Ads and landing pages
We prepare copy and creative assets, checking that each ad’s promise matches its landing page.
Outcome: ads and page briefs
Analytics and CRM
We check goals, calls and source tracking, and agree how the sales team will record enquiry quality.
Outcome: a verified measurement setup
Launch and checks
We check links, locations, schedules and restrictions, then launch campaigns after approval.
Outcome: live campaigns
Optimisation and reporting
We analyse spend and enquiry quality, then update ads and the plan for the next period.
Outcome: a report and improvement prioritiesCHOOSE THE RIGHT FORMAT
FOR YOUR GOALS
Monthly team fees. Ad spend, paid tools and additional work are charged separately. The exact scope and total fee are set out in the estimate.
Starter
One priority business area and agreed target locations.
from $590per month · team fees- audit and campaign structure
- keywords and ads
- conversion goal checks
- management and monthly report
Business
Several business areas and regular testing.
from $1,060per month · team fees- everything in the Starter package
- search and ad networks
- audience segments and retargeting
- ad and offer testing
- enquiry quality review
Premium
A wider range of campaigns and analytics.
from $1,770per month · team fees- everything in the Business package
- multiple products or regions
- an extended testing plan
- analytics using CRM data
- regular meetings with your team
ANSWERS TO
YOUR QUESTIONS
How do you handle rapidly changing offers?
We agree the source of prices and availability, the update frequency and how outdated ads will be paused. Seasonal campaigns are planned separately.
Is ad spend included in the price?
No. The prices shown cover the team’s work. Spend on impressions and clicks, paid tools and additional work are agreed separately in the estimate.
Who owns the advertising accounts?
We work in the client’s accounts or agree in advance how accounts will be created and accessed. When our work together ends, we hand over the materials and reports we have prepared.
Do you guarantee a specific number of leads?
Before launch, we forecast results using demand, competition and budget. Actual performance also depends on your offer, website and enquiry handling. We agree goals and evaluation criteria before work begins.
Can you take over existing campaigns?
Yes. We start by auditing settings, analytics and change history, preserve useful data and prepare a transition plan.
What do you need to get started?
Your website address, priority products, sales locations and access to existing analytics. We use these to prepare a plan, team structure and estimate.
How does reporting work?
We report on completed work, spend and enquiries, including their quality where CRM data is available. We agree meeting frequency and the next task list.
PROJECTS
BY OUR TEAM
LUXURY
USA DIAMONDS
A premium showcase for a jewelry brand
Discuss your project ↗
15,000 m²
METALL FORT
A sales platform for a full-cycle manufacturer
View project ↗
24 HOURS
ZASHCHITA
A distinguished digital platform for a law firm
View project ↗
ONLINE
RUSSKIE TURY
A travel ecosystem for finding your next trip
View project ↗
A PROJECT HAS
A FACE AND A CHARACTER.
“I personally contribute to strategy and key decisions. A website should do more than impress — it should clearly and honestly explain why a customer should choose you.”
LET’S DISCUSS
YOUR PROJECT
Tell us about your product, target locations and goals. We’ll prepare a proposal outlining the work and budget.