Home › Blog › What is average order value
Glossary · Metrics
What is average order value?
Average order value (AOV) is the average amount of a single order.
Average order value (AOV) is the average amount of a single order.
Formula
AOV = revenue ÷ orders
Why it matters
Increasing average order value can grow revenue without acquiring more customers, provided order volume is maintained.
See also our service Online stores and digital glossary.
Need help with digital marketing?
We will audit your marketing and provide a growth plan tailored to your business.
DESIGN THAT
DELIVERS MEASURABLE VALUE
LUXURY
USA DIAMONDS
A premium showcase for a jewelry brand
Discuss your project ↗
15,000 m²
METALL FORT
A sales platform for a full-cycle manufacturer
View project ↗
24 HOURS
ZASHCHITA
A distinguished digital platform for a law firm
View project ↗
ONLINE
RUSSKIE TURY
A travel ecosystem for finding your next trip
View project ↗
[ PERSONAL ACCOUNTABILITY ]
A PROJECT HAS
A PROJECT HAS
A FACE AND A CHARACTER.
“I personally contribute to strategy and key decisions. A website should do more than impress — it should clearly and honestly explain why a customer should choose you.”
Pyotr Evgenyevich Myachin
Head of iSEO · Strategy · Digital · Growth
Discuss your project ↗
[ START A PROJECT ]
LET’S DISCUSS
LET’S DISCUSS
YOUR PROJECT?
Describe your project. We’ll get back to you with an estimate, timeline and initial ideas.