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Glossary · Metrics
What is ROMI?
ROMI (Return on Marketing Investment) measures the return on marketing investment specifically.
ROMI (Return on Marketing Investment) measures the return on marketing investment specifically.
Formula
ROMI = ((marketing-attributed contribution before marketing costs − marketing costs) ÷ marketing costs) × 100%
Why it matters
ROMI helps assess which marketing channels contribute profit. Use contribution after product and fulfilment costs, and apply consistent attribution rules.
See also our service Performance marketing and digital glossary.
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