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Glossary · Metrics
What is ROI?
ROI (Return on Investment) measures profit relative to the amount invested.
ROI (Return on Investment) measures profit relative to the amount invested.
Formula
ROI = ((revenue − total costs) ÷ total costs) × 100%
Why it matters
ROI helps assess whether investment in marketing or the wider business pays off. Include all relevant costs consistently.
See also our service Performance marketing and digital glossary.
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