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Glossary · Metrics
What is CPC?
CPC (Cost Per Click) is the cost of one click on an advertisement.
CPC (Cost Per Click) is the cost of one click on an advertisement.
Formula
Average CPC = ad spend ÷ clicks
Why it matters
CPC shows how much it costs to attract a visitor and helps with budget planning.
See also our service Paid search advertising and digital glossary.
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