COMPANY
BRANDING
We create a recognisable company identity that explains your product’s value, distinguishes it from competitors and stays consistent at every touchpoint.
DESIGN BUILT AROUND
YOUR OBJECTIVES
Branding creates a coherent identity for a company or product, from positioning and naming to the logo, visual identity and usage guidelines. It helps you stand out from competitors, become recognisable and consistently communicate value to customers.
FROM PURPOSE
TO A RECOGNISABLE IDENTITY
Research and audit
We examine the category, competitors and audience expectations to establish the foundation of the future brand.
Brand positioning
We define the company’s differentiation, brand promise and criteria for visual decisions.
Logo and visual identity
We build the symbol, colour palette, typography and graphics as one coherent system.
Applying the identity to materials
We show how the brand works across packaging, documents and digital channels.
SCOPE OF WORK
TAILORED TO YOUR NEEDS
Market research
We analyse the category, competing offers, visual conventions and target-audience expectations.
Positioning and naming
We define the brand’s differentiation and value proposition, and develop name options if needed.
Logo and visual identity
We create a symbol, colour palette, typography, graphic elements and composition guidelines.
Branded materials
We adapt the identity to the agreed documents, presentations, advertising formats and digital channels.
Packaging and merchandise
We design the selected physical materials and prepare production-ready files.
Brand guidelines and rollout
We document usage rules, hand over working files and review the first materials after launch.
DESIGN THAT
IS EASY TO USE
A company-branding design concept shown on a laptop, tablet and phone. We define the final set of materials around your needs.
SIX STEPS
TO THE FINISHED RESULT
At every stage, we agree on the outcome and the next step.
Brief and objectives
We clarify the audience, objectives, intended uses and availability of source materials.
Result: Agreed brief
Analysis and materials
We review the content, references and constraints, then list the materials that need to be prepared.
Result: Structure and source materials
Concept
We propose a visual direction and explain how it supports the brief. Together, we approve the key design.
Result: Approved concept
Design development
We develop the approved concept and create the required versions and materials.
Result: A complete set of layouts
Review and approval
We check the text, composition, consistency and suitability for the agreed uses.
Result: Approved final version
Final handover
We organise source files, export the final formats and explain how to work with the materials going forward.
Result: Files and instructionsCHOOSE THE RIGHT FORMAT
FOR YOUR GOALS
We keep the scope clear and agree the estimate before starting. The final cost depends on the volume, readiness of materials and number of formats.
Brand launch
Brand development for a company or product entering the market.
from $2,360from 14 days- Market research
- Positioning
- Naming if required
- Logo and visual identity
- Brand guidelines and selected materials
Brand refresh
Reworking an established company’s identity while preserving valuable, recognisable elements.
by estimatefrom 14 days- Current brand analysis
- Refining the positioning
- Logo and identity refresh
- Adapting branded materials
- Transition and rollout guidelines
Visual identity
A visual system for a company that already has its positioning and name.
by estimatefrom 14 days- Logo
- Colour system
- Typography
- Graphic elements
- Usage guidelines
ANSWERS TO
YOUR QUESTIONS
How much does brand development cost?
Pricing is based on a project estimate. It depends on research, naming, the number of concepts and materials, packaging, merchandise and ongoing support. After the brief, we confirm the deliverables and calculate the cost.
Can you develop a brand in 14 days?
Projects start from 14 days. The exact schedule depends on the scope and speed of approvals. Naming, numerous materials or packaging can require more time.
Do you guarantee that a new brand will increase sales?
It would be misleading to guarantee sales growth from design alone: results also depend on the product, price, distribution, advertising and sales team. We are responsible for well-founded positioning, a coherent visual system and its suitability for the agreed channels.
What if the concept doesn’t work?
Before the visual work, we agree the strategic foundation and assessment criteria. We test concepts on real materials and discuss feedback against the brief and audience, rather than personal preferences. The revision process is defined in the project scope.
Who manages the project at iSEO?
A designated specialist manages communication and progress, while the agency head personally leads each project’s strategy. This keeps brand decisions connected to your business objectives.
Can I order just a logo or visual identity?
Yes, if your company already has a validated positioning and clear communication guidelines. Before starting, we review the materials and determine whether a focused task is sufficient or a broader branding project is needed.
A PROJECT HAS
A FACE AND A CHARACTER.
“I personally contribute to strategy and key decisions. A website should do more than impress — it should clearly and honestly explain why a customer should choose you.”
READY TO DISCUSS
YOUR DESIGN PROJECT?
Tell us about your company, objectives and the materials you need. We’ll propose a scope, stages and estimate.