GUIDELINES
FOR YOUR BRAND
We bring logo, colour, typography and tone-of-voice rules into one document, helping every supplier apply your brand consistently.
DESIGN BUILT AROUND
YOUR OBJECTIVES
Brand guidelines document how a brand looks and sounds: logo and clear space, colours, fonts, grids, photography style, applications and tone of voice. They are essential when more than one person works on a brand; without them, each supplier interprets the identity differently.
A STYLE THAT
IS EASY TO APPLY
Logo and restrictions
We specify logo versions, clear space, minimum size and prohibited changes.
Colours and fonts
We bring together the palette, font pairings and examples of text hierarchy.
Grids and composition
We show spacing, element placement and rules for different formats.
Practical applications
We add sample applications and clear instructions for your team and suppliers.
SCOPE OF WORK
TAILORED TO YOUR NEEDS
Logo and clear space
Main and alternative versions, minimum sizes and prohibited distortions.
Colour and typography
Colour codes for print and screens, font pairings and heading hierarchy.
Grids and composition
Modular grids, spacing and placement rules for materials in different formats.
Photography and graphics
Photography style, editing, approved techniques and examples of what to avoid.
Brand materials
Documents, presentations, social media, signage and packaging, according to your list.
Tone of voice
How your brand speaks: vocabulary, phrases to avoid and sample messages.
DESIGN THAT
IS EASY TO USE
Brand guidelines design concept on a computer, tablet and phone. We define the final set of materials to suit your needs.
SIX STEPS
TO THE FINISHED RESULT
At every stage, we agree on the outcome and the next step.
Brief and objectives
We clarify the audience, objectives, intended uses and availability of source materials.
Result: Agreed brief
Analysis and materials
We review the content, references and constraints, then list the materials that need to be prepared.
Result: Structure and source materials
Concept
We propose a visual direction and explain how it supports the brief. Together, we approve the key design.
Result: Approved concept
Design development
We develop the approved concept and create the required versions and materials.
Result: A complete set of layouts
Review and approval
We check the text, composition, consistency and suitability for the agreed uses.
Result: Approved final version
Final handover
We organise source files, export the final formats and explain how to work with the materials going forward.
Result: Files and instructionsCHOOSE THE RIGHT FORMAT
FOR YOUR GOALS
We keep the scope clear and agree the estimate before starting. The final cost depends on the volume, readiness of materials and number of formats.
Brand guidelines
Core package for the agreed brief.
from $2,9503–5 weeks- Logo and clear space
- Colour and typography
- Grids and composition
Extended brand guidelines
For multiple audiences, formats or uses.
Quoted individuallyAfter the brief- Logo and clear space
- Colour and typography
- Grids and composition
Guideline updates
For developing your existing materials.
Quoted individuallyAfter the brief- Logo and clear space
- Colour and typography
- Grids and composition
ANSWERS TO
YOUR QUESTIONS
How do brand guidelines differ from a logo guide?
A logo guide covers only the mark: variants, clear space and prohibited changes. Brand guidelines go further, covering colours, fonts, grids, photography, applications and tone of voice. If your website, documents and signage need to look consistent, you need brand guidelines.
We do not have a logo. Should we start there?
Yes. Brand guidelines document an existing system; they do not create it. If you do not yet have a logo and visual identity, we develop those first, then define the rules.
How detailed should the document be?
As detailed as the materials you actually use require. A packaging section is unnecessary for a company that packages nothing. We agree on the contents during the brief, so you do not pay for pages added merely to make the document look impressive.
Which files will you deliver?
We deliver the approved final versions and editable source files. Formats for editing, print and digital use are agreed in the project scope.
How do approvals work?
We first approve the brief and direction, then the key layout. We collect revisions by stage to keep agreed decisions consistent across the full set.
Can we use existing materials?
Yes. We review your current files, brand rules and content readiness. We keep what works and identify what needs to be added or reworked.
A PROJECT HAS
A FACE AND A CHARACTER.
“I personally contribute to strategy and key decisions. A website should do more than impress — it should clearly and honestly explain why a customer should choose you.”
READY TO DISCUSS
YOUR DESIGN PROJECT?
Tell us about your company, objectives and the materials you need. We’ll propose a scope, stages and estimate.